If you are planning to start a business or are new in this field and want to know more about it, you are on the right page.


Step-by-Step Guide


Just started a new business? Let’s begin with the guide.


Planning and thoroughly researching is the first and foremost thing you should do before starting a business. Keep in mind that things will not go your way every time. If you want your business to be successful, you must adapt to all situations.


As told above, the research process plays an important role in every strategy. You can also do that by running surveys and researching in SEO and public data. Discussing your plan with close ones who are into business is also a good idea as you can understand the key points about it.


Steps to take when creating an online presence for your company:


The first step


The first step is Creating Social Media Profiles (Instagram, Facebook, LinkedIn, Twitter), Creating a unique website for your company. This is a small step, to begin with when you are just getting started.


Every business is different, they have their strategies to follow. However, developing the presence requires patience and it takes time and a lot of planning.


Strategies for Content Creation


We have always heard the phrase, “Content is king”. Content Marketing has become one of the important strategies in any company. Behind every successful brand is hard work that can be seen through valuable and relevant content that connects with the company’s audience.


According to the research from lyfemarketing, these are the some reasons why content marketing plays an important role in business or any field.


1) Improves Brand Reputation.

2) Helps influence conversions.

3) A cost-effective way to bring in new leads.

4) Showcase your subject matter expertise.

5) Build relationships with customers.

6) Helps improve your SEO efforts.

7) Your leads and customers want great content.

8) Set yourself apart from competitors.

9) Important during each step of the marketing funnel.

What is the importance of Growth Marketing in your strategy?


The new and powerful way of building a loyal base: GROWTH MARKETING


Growth Marketing is a data-driven approach that uses tests to determine how to optimize results. For example, when a particular plan works, we start following it and when one doesn’t, we change the plan.


Pirate Metrics are a vital part of Growth Marketing. This is Acquisition, Activation, Revenue, Retention, and Referral (AARRR).


Let me give you a glance at it so that you can include it in your business.


The Acquisition is mostly lead generation strategies. It could be organic search, social media marketing, and banner ads. This is the step where leads are generated.

  • A good practice is to set a period to measure all the impressions and acquisitions for every channel.
  • Spend more time on a platform that is working best for you.
  • Observe each channel individually and improve your lead generation. 


You have to just experiment and keep making changes in your marketing strategy.


According to Trevor Sookraj, Founder of Divisional


“People will be online more than ever in 2021, likely our first full year of remote work. This means that while they will be easier to reach online, they will also be inundated with ads and content. My number one prediction is that brands will have to focus a lot more on testing channels, tracking metrics, and scaling up or down campaigns than ever before.


The user journey- how someone discovers your product signs up and eventually purchases will be mapped out and tested by Growth Marketers more than simply throwing money at a given channel because it’s in the budget since it won’t be as effective as before.”


Essential tools for your Startup


The given below are the best business tools that can save your time. It can also increase the chances to become successful in your startup.




If you want to catch the road to powerfully jumpstart your startup, this is the right platform for you. It’s the perfect place to find an experienced mentor to guide you. It is impossible to find professionals who work for free, however, this platform is completely free.



Design plays an important role in attracting new and potential customers to your business. For your startup to look engaging and flawless to people, Designhill is the right place to find this.


It helps you source meaningful and creative graphics at a low price. It puts you in touch with graphic artists, logo designers, illustrators who are ready to jump into action and craft unique, durable, and affordable designs for your company.



Setting up an email marketing strategy is important for startups. This software is one of the best tools in the market.



There are lots of projects and tasks to be completed when it is a startup. This Software tool would be essential if you want to manage all your tasks and projects. This is a web-based solution that makes it possible for managers to keep a check on the tracking process of each task and project.



It is a tool that allows you to create amazing designs and documents in minutes. With this tool, you have access to a wide variety of content types. Be it your Social profile images or your blog graphics, canva does everything.



With this tool, it’s easy to get to your files from multiple devices, computers, phones, and tablets for free. Being able to access documentation from any place is important as well as the ability to work together on a variety of projects.



Companies mostly rely on surveys to improve their customer satisfaction. If you want to create surveys, this tool will be useful for you. The platform is free for up to 100 participants per survey, utilize it to boost your startup.



Accounting can be difficult as it involves a lot of expenses for businesses. This app is a step that is necessary to take. It can make the process of the whole accounting, billing, and invoicing easier.


  • Hootsuite


With Hootsuite, you can manage multiple social media streams including Twitter, Facebook, Instagram, and LinkedIn. It allows scheduled posts, follower interactions, and analytics on new followers, engagement, and clicks.


Create a Brand Identity


You should create a brand identity that your customers can recognize across all the platforms. This is very essential. As a small business, you are competing with others. Creating a Brand Identity will help you stand out from the crowd.




To conclude, these are some amazing steps for you to follow if you are new in business and want to make it a successful startup. Don’t rush to get the expected results. Focus on everything in a slow process. All the best!




Shruti Pal