Blogs and Podcasts are powerful marketing tools. Many of you might get confused while selecting the best platform. Company blogs are well-established marketing platforms and business podcasts are very exciting in the industry.

 

Podcasts and Blogs have both been a success to launch new businesses. This blog will give you an idea that which medium might be best for your business.

 

To understand the difference between Blogs and Podcasting, you need to understand what they are. Just over a decade ago, Blogs didn’t even exist. But now, blogs play an important role for a company and other businesses.

 

It has become part of something bigger that is remarkable by any standard. Comparing Podcasts and Blogs and deciding which one’s better is not an easy task. Both have different benefits.

 

What is a Blog?

 

A blog is an informational website that is published on the World Wide Web consisting of a few different elements arranged around the main content area. It displays information in reverse chronological order, with the latest posts appearing first, at the top.

 

Blogs are an opportunity to communicate information in a new way line. It is a platform where a writer or a group of writers share their views on an individual subject.

 

Importance of a Blog?

 

Many companies start blogging to grow their company. Blogging for business or projects can help you make money has a very elementary purpose. The purpose is to rank your website higher in Google. Blogging can help you to reach potential customers and grab their attention.

 

According to Research, without blogging your website would remain invisible, whereas running a blog can also increase your visibility.

 

The main purpose of a blog is to help you connect with the relevant audience. It is also to boost your traffic and send quality leads to your website.

 

Blogs are to be posted frequently if you want a higher chance for your website to get discovered and visited by your target audience. We can see here that a blog is an effective lead generation tool.

 

One can use all his knowledge for creating informative and engaging posts as it lets you build trust with your audience. If your business is still young and new, blogging can help you in many ways.

 

Benefits of a Blog

 

  • Helps you to drive traffic to your website

 

The audience could just write your name in the Search. They already know who you are. This would not help you get more traffic. So how can you attract new traffic to your site? You can do that through Blogging and optimizing your site for SEO.

 

Every time you create and publish a blog post, one more page gets added to your website which means one more opportunity for your site to show up on SEO and drive traffic to your website in Organic Search.

  • Creating Articles for sharing

 

Business blogs help you get discovered. When you are creating new articles, you are also creating content that people can share on social networks. It helps to expose your business to a new audience.

 

Blog content helps you keep your online presence going.

 

  • Converts traffic into leads

 

As you know traffic is coming to your site through your blogs, this is your opportunity to convert that website traffic into leads.

 

Not all blog readers become leads and it is absolutely okay. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve the benchmark each month.

 

  • Gives long term results

 

Prioritize to involve answers to common questions of customers in your business blogs. Creating valuable content/articles consistently can help you reach your target audience.

 

  • Helps you share company news

 

Business blogs can contain not only articles but also highlights and information about the company. The important news of your company can be shared on your blogs. Sharing news on your blog can build trust and helps your audience to get regular updates.

 

What is a Podcast?

 

The term Podcast is actually a portmanteau of iPod and Broadcast.

 

According to insight, the dictionary activation of Podcast is,

“A digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.”

 

In a little more detail, a podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme.

 

Importance of a Podcast?

 

As a business, it’s time to leverage and grab the attention of your target audience by starting a podcast. Podcasts were not so in demand and famous before, but nowadays the podcasting world has given a new road to your audience.

 

Benefits of Podcasting

 

  • It helps you build a personal connection

 

Building a connection through audio or visual is different. A voice can engage an audience much better than words on a page. The voice can build trust and eventually sell a product. Subscribers show interest when they are hearing podcasts as they feel connected.

 

  • It is Convenient

 

With podcasting, you are not supposed to worry about the audience. They can download and replay whenever they want. If listeners subscribe to your podcast feed, they will always be updated as they can get episodes downloaded automatically on their devices whenever you release a new one.

 

  • They can be engaging

 

There is so much information online, so your audience can read it anywhere. But the audio content is a bit different and so it makes it engaging. You can convey your message in an interactive way which blogs might not always provide.

 

  • Creates Brand Awareness

 

A good thing about Podcasting is that the level of branding can be quite subtle. There is your logo in the artwork. Your company name is mentioned in the video content. This creates brand awareness. Your audience gets more information about your company and the brand.

 

  • It is highly Interactive

 

You can get listeners to feel involved in your Podcasts. It might be through Questions on Social Media or through Competitions.

 

Conclusion

 

There are benefits to podcasting that blogging can’t achieve and vice-versa. Writing a blog takes too much time and time is very important especially for a business person. You will get immediate results through Podcasts.

 

Your choice doesn’t have to be either of them. You can choose to have both a podcast and a blog. Blogs and Podcasts can increase your marketing reach and help you  build customer relationships. Choose the strategy that can help your company to get good results.

 

References:

 

 

Shruti Pal