Every business needs a Social Media Presence. It has become one of the essential routines to check social media in our life. It doesn’t matter if you have a small or a big company, social media plays a primary role in everything.
It is foremost to understand few concepts and learn some tricks to utilize Social Media properly to reach the right people, using the right platform at the right time. Social Media platforms are a dominant tool for growing your company or any of your brand.
If you are here to know the tricks and hacks to go trending on Social Media, the present is a few ways:-
(1) Choose and Prioritize Platforms accordingly
Millions are active on Social Media. It is a fact that you can always reach new customers on Social Media. It would be tough to restrain on every Social Media Channel if you are making accounts and pages on many networks.
So you need to prioritize your efforts on popular social sites. Some popular sites for you to prioritize are Instagram, Twitter, Facebook, and LinkedIn. Remember, that you have to be active more where your audience is.
According to the research of Neil Patel, Facebook remains the most popular Social Media Platform. It is still a winner to reach the younger audience.
But it isn’t necessary for every business.
(2) Include Trending topics to attract people
Keeping up with new trends is one of the essential tools for creating a social media strategy. You need to keep yourself updated with all the trending topics in your industry to bring changes to your strategy.
When you identify the trending topics and are available to respond to each of them, it helps you to increase your traffic, most importantly SEO and Engagements.
Keeping yourself informed about the trending topics can also help you to keep up with the latest marketing strategies. Another benefit of following trends is Crisis Management.
You can handle and manage the reputation of your brand by monitoring trending topics in your industry. You can reduce the crisis by responding to your customers in real-time.
(3) Try to get Attention and Recognition
If people are not aware or know about your page, business, or company, they can’t become your audience or customers as they are not convinced. We are already known to the fact that social media content gets attention.
Promote the most engaging content like articles, videos, and images. Start offering them promotions. Keep sharing your content on well-liked Platforms.
If your content is different and not usual, it has many chances to get viral. There are many platforms you can share your content. The power of influencers is something that cannot de-emphasize in the current marketing situation.
Millie Bobby Brown, Kylie Jenner areappreciable illustrations here. Their one post gets millions of likes in few seconds. Sharing the content is the key. They can promote their brands or any products with a single post.
There are many different influencers that people follow. This is a great tactic to get yourself to go on trending. You can reach out to them and offer them deals. When they promise to promote your content, you have to do the same. That is one of the best strategies to go trending on social media.
(4) Consistency is the key
Platforms like Twitter and Instagram stories require you to be active multiple times a day to get maximum likes, shares, and followers from your audience.
If you keep uploading pictures and stories, your views will increase and your audience will share your posts and stories which will eventually keep your page trending.
The audience is always keen to watch our stories. Uploading Quiz Polls, Communicating with them through polls are the best way to increase your reach and followers.
Keep the plan noted and ready, like:
- What type of content are you going to post on each platform?
- Who is your target audience?
- Which type of content gets the maximum shares on each platform?
YouTube is also a great platform to go trending. Creating Vlogs or any video which you like can also be a good move to go on trending. YouTube, owned by Google can help with SEO. Again, being consistent is the key.
(5) Tracking and Analyzing your results
If you want to get the best results from your Social Media Marketing Strategy then Tracking the process is important.
The metrics that you want to look for include:-
- Track the shares, views, and engagement on Instagram posts, reels and stories.
- Likes and Comments on Instagram.
- Likes, Tags, Reach, and Engagement for Facebook.
- Retweets and mentions on Twitter.
- Clicks, Impression, and Interaction on LinkedIn.
Tracking these measures daily will help you to make any changes in your Social Media Marketing Strategies.
(6) Using Video Content
Video Content is always in a trending direction.
With Platforms like YouTube, Facebook Live, IGTV on Instagram, this is a golden chance to get yourself trending. Social Media users are consuming more video content than ever before. Networks like IGTV on Instagram and Facebook Live are giving video content, a higher priority.
Content that includes videos is getting more exposure and reach than the Image Content and posts.
(7) Entertaining Content
To have something trend, it has to touch each person who consumes that price of content. Content that can make a person laugh.
Make Entertaining content for the audience that is relatable to them so that they imagine them while seeing your content. Laughter is the easiest and the most powerful way to be trending.
(8) Find Creativity Everywhere
To bring Creativity in everything you do is an art. Not everyone can have that talent. Whenever you see any content or plan any content, try to make some creative changes in it and then plan the outline.
Hashtags are a high priority here that can help you connect across platforms.
(9) Select the best time to Post
To increase your reach and to show off your content, posting it when your audience is online is the best strategy. According to Hootsuite’s Analysis, the best time to post on Facebook is 8:00 AM to 12:00 PM.
Brayden Cohen, A Social Media Strategist says, “It’s best to post first thing in the morning because this is when people are catching up on their news feed. Lunchtime is always great because it’s when people tend to have the biggest gaps in their schedules. Just after working hours are effective too because people are checking out what they missed over the day.”
The best time to post on Instagram is anytime between 8 AM-12 PM or 4-5 PM. Tracking the time to check when your followers are online can help you to strategize your daily posts.
The Hootsuite social team looked at all the data and have analyzed the best time to post on every Social Media Platform.
The presented, are the best hacks to go trending on Social Media. Focus on everything in a slow process. Don’t rush to get the expected results. It takes time to build a successful strategy. If you have any hacks of your own to go trending on Social Media, Comment below or write back to us.