In today’s juncture of a progressive digital panorama, marketing has created an identity of its own. More specifically speaking, marketing has introduced new versions of itself. One of the most efficient and endeavouring versions is digital marketing. It has surpassed traditional marketing in numerous ways.
With the expeditious growth in digital marketing fields, there comes along a cluster if fascinating buzzwords. To name one we have “Growth Hacking”.
A Term called ‘Growth Hacking’
Growth hacking is a brand-new technical field in marketing. This term was coined by Sean Ellis in the year 2010 which was used to boost up the growth of many companies such as Dropbox, Whatsapp, Instagram and many more forums.
Growth hacking is not just another incomprehensible buzzword. Instead, it’s one of the best and most efficient techniques that wholly focus on growth and accomplishment.
A growth hacker is someone who mainly uses innovative, well researched and designed, cost-effective strategies to keep a track on growth access, customer acquisition and also customer retainment of a forum.
Many leading companies have been successful in attaining effective growth by adapting to low- cost promotional techniques of growth hacking.
Given below are the 5 companies topping the list: –
1) Dropbox- GROWTH HACK USED IS “GAMIFIED PROCESS”
Dropbox is one of the most prominent and successful companies known to the world. It is another example known for opting innovative growth hacks to increase its lead. Dropbox opted for gamified onboarding process as its growth hack.
It started partnering with Twitter, Facebook and promoted itself in such leading platforms. They also gave their already existing users free storage if they linked their Dropbox account to Facebook. This was a major stepping stone to attract new users and increasing their margin.
2) LinkedIn – GROWTH HACK APPLIED IS “USAGE OF THEIR ASSETS”
It is a platform where job seekers and also employees create their account without any second thoughts. It is definitely a go-to place for employment opportunities. But how did it achieve such a massive success tag?
Linkedin surely applied a mind-boggling strategy. It used its own assets to get a lead and drive its growth rate. They first got acquainted with techies in the areas they could get easy access to. Then once it worked the company started expanding to various work areas and different fields interests.
3) Instagram – GROWTH HACK USED IS “FOCUS ON USER EXPERIENCE“
In today’s date, Instagram boasts a gigantic figure of 1 billion users across the world. That’s big right! But one of the prime reasons to achieve such overnight success was its astonishing growth hack strategy. Some early users stated the reason to stick to the photo-sharing app was that:
- It has its sole focus on user experience
- It exactly featured the products that their users
Instagram has never stopped to attain success since the day it had launched.
4) Twitter- GROWTH HACK USED IS “WORKING ON RETENTION“
Twitter can be simply called as a ‘news social media ‘. It is one of the most reputed and efficient platforms that primarily focus on social awareness and methodical publicity. It has an established reach amongst the users.
Was it always that easy for Twitter? Surely not. Each company plans a well-designed strategy for its success. Twitter’s growth hack for success was sole working on retention.
They were able to reach out and retain their existing customer. This plan surely worked for twitter that is evident today when we look at its huge number of users.
5) YouTube: – GROWTH HACK USED IS “METHODICAL ENGINEERING APPROACH”
The convenience and authenticity offered by this video-sharing is unmatchable to any other. The variety of content offered by YouTube is purely dominant over others.
But how did they achieve this benchmark? They had their own creative and methodical engineering approach. Their primary growth hack was to make sharing of content easy and reliable. This attracted a lot of users.
They also allowed users to give out their content free of cost grabbed many eyes. This was Youtube’s reason to worldwide success ratio.
CONCLUSION
Here, I have showed you 5 rocking brands that define growth hacking. Whose growth hack triggered you a lot? Which one worked for your company’s success? Do share it below in our comment’s section or subscribe to our free newsletter.
