Marketing Tools in 2021

It’s all about the individual in command of the campaign when it comes to effective marketing. You can waste millions on ineffective efforts that provide just marginal results, or you can take a product to new heights with nothing more than a little honesty and a lot of know-how.

If 2020 has taught us anything, it is that we must be prepared to deal with whatever marketing issues arise.

Your marketing campaign’s success or failure is determined by the marketing instruments you use. You need the correct tools to implement your marketing strategy, no matter how fantastic it is.

We looked for tools to make our life as marketers easier, and we discovered new methods to make work more efficient in the process. We were also in desperate need of tools to help us reduce reliance and avoid project delays.

The appropriate marketing tools can help your brand’s marketing initiatives flourish. Here are ten marketing tools that can help you with anything from strategy to social listening to client nurturing in 2021.


  1. Google Analytics

One thing that the year 2020 showed us is that predicting the future is difficult. We think, however, that predictive analytics can help you anticipate the result of your marketing initiatives.

While predictive analytics is a more sophisticated topic, Google Analytics is a marketing tool that can help you. A lot of offline commerce has shifted to online businesses in 2020, necessitating the use of digital analytics tools like Google Analytics to determine ROI.

Marketers rely on Google Analytics to learn about their customers’ preferences and gain insight on how to improve their user experiences.


Google has released new Google Analytics, which will provide you with sharper insights to help you optimize your marketing decisions and increase your ROI.

The new Analytics can automatically alert you to important patterns in your data using Google’s sophisticated machine learning algorithms, such as items witnessing increased demand due to new consumer demands. It can even assist you in anticipating future behaviors from your consumers.


Marketers may profit from Google Analytics in the following ways:

  • Sources and Volume of Traffic
  • User Actions
  • Customers’ preferred devices and platforms are discussed.
  • Customers’ Profiles
  • Customer acquisition, conversion, and retention are all part of the customer lifecycle.
  • Completion and revenue goals should be measured.

Google Analytics is a free application with extensive capabilities, such as predictive metrics. Start using Google Analytics’ insights to improve your marketing efforts and enhance your company’s ROI.


  1. Hubspot

Successful marketers understand the value of client relationship management to their businesses.

Customer loyalty and retention are enhanced when businesses build relationships with their consumers. CRM strategies may also be used to assist in the conversion of potential leads into clients.

HubSpot is a complete inbound marketing and CRM platform that helps you achieve your company goals and build client loyalty throughout the marketing funnel.


HubSpot offers marketers the following benefits:

  • Find, engage, and nurture leads with this all-in-one inbound marketing platform.
  • HubSpot CRM is a customer relationship management system that may help your company develop.
  • Using the CMS Hub, you can build incredible customer experiences.

HubSpot is available for $45 per month. Start capturing leads and converting them into customers with HubSpot now.


  1. Instagram

There is, however, a compelling reason why Instagram will be a major player for small businesses in 2021 and beyond.

Even though Facebook has every tentacle threaded into its core (particularly because Facebook postings may be “Boosted” through Instagram), Instagram is the last of the untamed social media networks.

Big business rules all social media networks, from Reddit to Twitter, Facebook to YouTube, while tiny businesses must work 1000 times more to produce even the slightest ripples in the audience’s consciousness.

Even if they do, the same firms will have to work 1000 times harder simply to retain their current momentum.


  1. Unbounce

Unbounce is among other marketing tools, used by Marketers who are trying to improve landing page conversions. Unbounce focuses on landing pages and resources which can be transformed.

Convertible tools use A/B test deals and messages with triggers, scenario-based overlays and sticky bars to learn when, where and why the visitors are converted.

Landing pages can be an excellent way to affirm your views, generate enthusiasm about a new product, and/or engage dormant customers again.

The issue with them is that false positives will result in them. If you get very few conversions, you could feel that your premise is invalidated or there is no market for the new product, whereas users were only unimpressed and/or unconvinced by the landing in practice. Unbounce tells you what your landing is missing.


Unbounce can assist marketers in the following ways:

  • Landing pages and conversion marketing tools may help you increase conversions.
  • Integrates with analytics, CRM, and email platforms easily.


  1. Google Search Console

Because the data given in the tool comes straight from Google, it is one of the greatest marketing tools for any webmaster and search engine optimizer.

Search Console allows you to keep track of, maintain, and troubleshoot your site’s position in Google’s search results. Google Search Console is completely free to use.



  • You can view the overall amount of clicks your website has received.
  • You can quickly discover and resolve indexing and crawling issues.
  • It shows you a list of websites that connect to yours.
  • To increase crawling, you may submit sitemaps to Google.
  • You may test your site’s mobile usability.
  • You’ll also get immediate notifications from Google if it discovers any problems with your site.


  1. Optimizely

For company marketing, product, and engineering teams, Optimizely is a digital experimentation platform.

You can run multiple tests on one page at the same time, using their powerful A/B and multi-page experimentation tool, enabling you to evaluate different web design variables.

Optimizely also provides interactive website testing, multiple experiment dimensions such as ad campaign, geography, and cookies, and different parameters of experiment segmentation such as device, browser, and campaign.

The configuration for Optimizely is pretty simple. You go into the tool, where for each project you build in Optimizely, you can find one line of code.

The good thing is that your account ID and automatic updates are already included in the code. This means that all you need to do is copy and paste that line of code into your website’s <head> tag.



  • You may run A/B testing to see whether you can reduce cart abandonment and improve purchases.
  • Simply by performing simple tests, you may boost income and conversion rates.
  • It provides one of the simplest methods for editing content on your sites based on test results, assuring success.


  1. Canva

Canva is a visual design tool with a simple drag-and-drop function that makes creating designs that complement your content a breeze. The programme is suitable for both print and online design.



  • Non-designers can make amazing blog post pictures, e-book covers, and posters as well.
  • In minutes, you can build stunning custom graphs and share them with your audience on social media.
  • With the Photo Straightener, Image Cropper, and Rotation effects, you can convert your thoughts into amazing creations.
  • You may even have your ideas printed and delivered to your home.


  1. Google Drawings

In 2021, you could be thinking of conducting a lot of marketing for your company. All of those marketing campaigns begin with a strategy – a strategy that lays out all of the tasks to be completed, the methods to be implemented, probable difficulties, deadlines, resources needed, and the budget.

Project planning is traditionally done on a whiteboard or in a notebook. Collaboration, sharing, and documentation become more challenging. Google Drawings is a tool that will streamline your planning process.

Google Drawings may assist you in creating a visual strategy for your project, which is preferable than a written plan since it is easier to remember.

Google Drawings may help digital marketers organise their thoughts and develop tactics. You can sketch on Google Drawings in the same way that you can on paper.


Here are some examples of how Google doodles can assist marketers:

  • Create website wireframes.
  • Workflows for projects
  • To generate content or marketing ideas, use a mind map.
  • Make infographics or other types of visualizations.
  • You may interact with other team members, exchange references via hyperlinks, alter drawings, upload photographs, and communicate with the rest of the team.


  1. Crazy Egg

Crazy Egg is a software for website optimization that provides instruments for A/B testing, heat mapping, and usability testing. By adding one snippet of code to the pages you want to experiment on, their A/B testing tool lets you test variants of each single page on your website.

Without any coding experience, Crazy Egg also helps you to create A/B experiments, sends more traffic to the best variant of your test until it knows it’s the winner, and provides intuitive conversion monitoring and reporting tools. If you work for a small company, Crazy Egg is a tool you should certainly think.

A visual editor for developing experiments is provided by Crazy Egg, making the tool reasonably available to everyone. It really focuses on making it incredibly fast and simple to create A/B tests, boasting that it is possible to create tests and live within minutes.



  • With Snapshots, you can get detailed data for each page on your site and figure out how engaged your visitors are.
  • Heatmaps may help you figure out which parts of your website get the most attention so you can utilise the information to improve the user experience.
  • You may use the A/B testing tool to test two different versions of your webpages to discover which one performs better.
  • You may utilise the Scrollmap function to see how far down your viewers are scrolling on your webpages.


  1. SalesForce

Salesforce provides an easy-to-use interface for tracking and managing customer information. To increase sales, you may intelligently gather client emails and automate repetitive activities.



  • Salesforce enables you to generate more leads and close more transactions, allowing your company to expand.
  • All of your conversions may be tracked in real time.
  • It gathers data automatically and allows you to generate adaptable weekly predictions for a smooth sales flow.
  • The software identifies sales possibilities and allows you to rank them in order of priority.


Tune in to more informational blogs and research papers with our Blog Section!



Nishtha Kapoor